White Gold vs. Platinum: What's the Difference?
Platinum is prized for its rarity, durability, and high density, which makes it a very popular choice for engagement rings and wedding bands. Platinum has the added bonus of being a naturally white metal, which means that there is no need for plating or special maintenance (as there is with white gold which is an alloy; more on that later). Platinum is a bit higher in price, but if you’re looking for a white metal and your budget allows for it, we highly recommend Platinum, as the pure white metal offers maximum durability, requires little maintenance, and will make diamonds look their absolute whitest.
White gold is created by mixing gold (which is naturally yellow) with other white metals, creating an alloy that is whiter than yellow gold but not quite as white as Platinum. In order to achieve white gold’s signature high-chrome finish, the industry standard is to plate the sallow alloy with rhodium, which is in the Platinum family of metals. From time to time, re-plating is needed on white gold pieces. White gold is an excellent option that gives you the look of white metal, but requires a bit more maintenance. It also represents a lower price point than Platinum.
If it's within budget, we recommend Platinum as this metal is very durable, requires little maintenance, and will make your diamonds look their whitest. That said, white gold is a popular option that gives you the look of white metal while offering an attractive price point. With the understanding that your ring will have to be re-plated from time to time, white gold is an excellent choice.
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