Company Profile

About Dana Walden Bridal --

Some call him an artist, others label him a designer, but more than anything else, Dana Walden Chin is a ‘maker’. For more than a decade, he has created engagement rings and accessories for people who embrace art and visual culture, but who also find the notion of ‘big box retailers’ unappealing.  Dana explains his credo, “All of my jewelry starts with a concept; I sketch, and forge, and sculpt and tinker. I enjoy the act of making jewelry with my hands and I’ve been told that my pieces reflect this joy.  Each engagement ring has it’s own soul and is handmade using recycled metals and gemstones that I personally source”.

Dana’s wife, Radika (affectionately known as ‘Rad’) is the company’s Creative Director.  She is jokingly called the ‘Aesthetic Police’ by those who know her well, and for good reason -- Rad has an irreverent passion for design and finalizes every sketch and model before it gets produced. She is also responsible for sourcing and curating DWB’s collection of eclectic vintage engagement rings, acquired from her trusted network of dealers from across the globe.  

When Dana & Rad speak of inspiration, their sentences are sprinkled with mentions of Antoni Gaudi, Cindy Sherman, Audre Lorde, and of course -- Brooklyn (the place they call home, and also Rad’s hometown). Their colorfully diverse city inspires them to create jewelry that goes beyond adornment. Rad begins, “Our engagement rings are elevated to art through the merging of client and artisan. Our customers  are probably our greatest inspirations because they are each so unique. One minute we’re designing a ring for a Wall Street guy (who is closeted art enthusiast, of course) with an unlimited budget. And the next, Dana is helping an elementary school teacher from Fort Greene create a nature-inspired setting around her mother’s diamond. We love our work.”

At Dana Walden Bridal, each piece of jewelry is fabricated by hand, using only recycled metals and conflict- free diamonds. Nothing is ever mass-produced, and all of their jewels are crafted locally in New York City (read more about DWB’s strict  ethical standards here). The team offers a variety of services to help you  create the ring of your dreams -- from diamond sourcing, to custom design, and even rush options to help you meet a specific deadline. Dana and Rad are committed to providing you with a guided and stress-free experience, because after all,  you’re on your way to creating an artistic symbol of your love -- it should be creative, collaborative and fun!

The duo's work has received accolades from Harper's Bazaar, Vogue, Lucky, and New York Magazine's Wedding Guide. In addition to designing jewelry for major commercials and editorials, Dana and Rad have had the honor of collaborating with some of fashion's top tastemakers, including Geren Ford and Doo. Ri.